PETA’s chicken display, measuring a massive 6 feet tall and 32 feet wide, features celebrities Russell Simmons, Sir Paul McCartney, Alec Baldwin, and Pamela Anderson. These compassionate crusaders explain that chickens are interesting and intelligent animals and highlight how abusively they’re treated by the chicken industry.

Chickens, who have cognitive abilities equivalent to mammals, including primates, are not protected from abuses that would warrant felony charges if inflicted on dogs or cats.

As Alec Baldwin explains on a video that plays on a TV screen during the exhibit, “Chickens are probably the most abused animals on the face of the planet … After enduring weeks in filthy, crowded conditions, the animals are loaded onto trucks and taken through extreme weather conditions, without food or water, to slaughterhouses—where they are snapped into shackles by their fragile legs and have their throats slit, often while still conscious. Many are scalded alive in the feather removal tanks.”

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